Things Lairs is Doing
New Activations
412
$184,320 revenue
CAC
$47.20
Down from $51.40
Leads
3,902
1,204 from paid social
Email conv.
4.6%
Of 28k sends
For your review
Social posts in queue
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Instagram + Facebook
Switch to a wireless carrier that fights for democracy
Draft — review needed
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Active tests
Landing pages in market
Yachts
theswitchforgood.com/yachts
High-net-worth audience targeting yacht owners with eco-conscious mobile messaging.
Democracy In Your Pocket
theswitchforgood.com/democracy
Activist-leaning audience. Heavy LinkedIn + newsletter traffic.
Switch & Save 30%
theswitchforgood.com/switch-30
Promo-led conversion page paired with retargeting ads.
Plant a Tree With Every Plan
theswitchforgood.com/plant
Climate-forward landing page with One Tree Planted partnership angle.
Family Plan — Better Together
theswitchforgood.com/family
Family of four lifestyle imagery, anchored on shared values + price.
Veterans Discount
theswitchforgood.com/veterans
ID.me verified discount funnel. Paused for creative refresh.
Things Jason is Doing
Not a damn thing...